Of course, this is just a humble prologue to the full-fledged "festive season" kitsch that is soon to hit all the stores: the glitter, the omnipresent Santa, the over-decorated plastic Christmas trees... And the worst offender of all: the music! The same old, wretched, half a dozen songs with some kind of a Christmas motive that we are going to be hearing on an on, from now until December 25. If I were Santa, I'd be puking all the way from Lapland.
I don't know what's the deal: are the tunes supposed to work subliminaly, creating a cozy atmosphere (making you more predisposed to shop) or is it supposed to be a blatant reminder (omg, only X shopping days left, have to buy, buy, buy!)? Neither way is working with me. When you hear those songs once or twice it is actually ok, and some of the tunes are nice, so it does make you feel a bit... Christmas-y, I guess. But when it is hammered into your head for weeks on end, it's a major turn off.
That said, 'tis time to start making Christmas shopping lists (those of us anal-retentive types who can't shop otherwise), and I'm adding ear plugs to mine.